Thursday, October 10, 2024

paulbuchheit.blogspot.com/2014/07/the-technology.html

 
https://paulbuchheit.blogspot.com/2014/07/the-technology.html

ctrl-U

<!DOCTYPE html>
<html class='v2' dir='ltr' lang='en'>
<head>
<link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/>
<meta content='width=1100' name='viewport'/>
<meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/>
<meta content='blogger' name='generator'/>
<link href='https://paulbuchheit.blogspot.com/favicon.ico' rel='icon' type='image/x-icon'/>
<link href='http://paulbuchheit.blogspot.com/2014/07/the-technology.html' rel='canonical'/>
<link rel="alternate" type="application/atom+xml" title="Paul Buchheit - Atom" href="https://paulbuchheit.blogspot.com/feeds/posts/default" />
<link rel="alternate" type="application/rss+xml" title="Paul Buchheit - RSS" href="https://paulbuchheit.blogspot.com/feeds/posts/default?alt=rss" />
<link rel="service.post" type="application/atom+xml" title="Paul Buchheit - Atom" href="https://www.blogger.com/feeds/33042626/posts/default" />

<link rel="alternate" type="application/atom+xml" title="Paul Buchheit - Atom" href="https://paulbuchheit.blogspot.com/feeds/6938599450380599807/comments/default" />
<!--Can't find substitution for tag [blog.ieCssRetrofitLinks]-->
<meta content='http://paulbuchheit.blogspot.com/2014/07/the-technology.html' property='og:url'/>
<meta content='The Technology' property='og:title'/>
<meta content=' Note: This is the talk I gave at Startup School  Europe, which was held last Saturday in London.   You&#39;ve heard a lot of great startup advi...' property='og:description'/>
<title>Paul Buchheit: The Technology</title>
<style id='page-skin-1' type='text/css'><!--
/*
-----------------------------------------------
Blogger Template Style
Name:     Awesome Inc.
Designer: Tina Chen
URL:      tinachen.org
----------------------------------------------- */
/* Content
----------------------------------------------- */
body {
font: normal normal 13px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #333333;
background: #2d3037 none repeat scroll top left;
}
html body .content-outer {
min-width: 0;
max-width: 100%;
width: 100%;
}
a:link {
text-decoration: none;
color: #29aae1;
}
a:visited {
text-decoration: none;
color: #29aae1;
}
a:hover {
text-decoration: underline;
color: #29aae1;
}
.body-fauxcolumn-outer .cap-top {
position: absolute;
z-index: 1;
height: 276px;
width: 100%;
background: transparent none repeat-x scroll top left;
_background-image: none;
}
/* Columns
----------------------------------------------- */
.content-inner {
padding: 0;
}
.header-inner .section {
margin: 0 16px;
}
.tabs-inner .section {
margin: 0 16px;
}
.main-inner {
padding-top: 55px;
}
.main-inner .column-center-inner,
.main-inner .column-left-inner,
.main-inner .column-right-inner {
padding: 0 5px;
}
*+html body .main-inner .column-center-inner {
margin-top: -55px;
}
#layout .main-inner .column-center-inner {
margin-top: 0;
}
/* Header
----------------------------------------------- */
.header-outer {
margin: 0 0 15px 0;
background: transparent none repeat scroll 0 0;
}
.Header h1 {
font: normal normal 40px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #8ce1f5;
text-shadow: 0 0 20px #000000;
}
.Header h1 a {
color: #8ce1f5;
}
.Header .description {
font: normal normal 18px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #ffffff;
}
.header-inner .Header .titlewrapper,
.header-inner .Header .descriptionwrapper {
padding-left: 0;
padding-right: 0;
margin-bottom: 0;
}
.header-inner .Header .titlewrapper {
padding-top: 22px;
}
/* Tabs
----------------------------------------------- */
.tabs-outer {
overflow: hidden;
position: relative;
background: #29aae1 url(//www.blogblog.com/1kt/awesomeinc/tabs_gradient_light.png) repeat scroll 0 0;
}
#layout .tabs-outer {
overflow: visible;
}
.tabs-cap-top, .tabs-cap-bottom {
position: absolute;
width: 100%;
border-top: 1px solid #2d3037;
}
.tabs-cap-bottom {
bottom: 0;
}
.tabs-inner .widget li a {
display: inline-block;
margin: 0;
padding: .6em 1.5em;
font: normal normal 13px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #ffffff;
border-top: 1px solid #2d3037;
border-bottom: 1px solid #2d3037;
border-left: 1px solid #2d3037;
height: 16px;
line-height: 16px;
}
.tabs-inner .widget li:last-child a {
border-right: 1px solid #2d3037;
}
.tabs-inner .widget li.selected a, .tabs-inner .widget li a:hover {
background: #01689c url(//www.blogblog.com/1kt/awesomeinc/tabs_gradient_light.png) repeat-x scroll 0 -100px;
color: #ffffff;
}
/* Headings
----------------------------------------------- */
h2 {
font: normal normal 18px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #8ce1f5;
}
/* Widgets
----------------------------------------------- */
.main-inner .section {
margin: 0 27px;
padding: 0;
}
.main-inner .column-left-outer,
.main-inner .column-right-outer {
margin-top: -3.3em;
}
#layout .main-inner .column-left-outer,
#layout .main-inner .column-right-outer {
margin-top: 0;
}
.main-inner .column-left-inner,
.main-inner .column-right-inner {
background: transparent none repeat 0 0;
-moz-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-webkit-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-goog-ms-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-moz-border-radius: 0;
-webkit-border-radius: 0;
-goog-ms-border-radius: 0;
border-radius: 0;
}
#layout .main-inner .column-left-inner,
#layout .main-inner .column-right-inner {
margin-top: 0;
}
.sidebar .widget {
font: normal normal 13px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #ffffff;
}
.sidebar .widget a:link {
color: #29aae1;
}
.sidebar .widget a:visited {
color: #015782;
}
.sidebar .widget a:hover {
color: #29aae1;
}
.sidebar .widget h2 {
text-shadow: 0 0 20px #000000;
}
.main-inner .widget {
background-color: transparent;
border: 1px solid transparent;
padding: 0 0 15px;
margin: 20px -16px;
-moz-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-webkit-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-goog-ms-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-moz-border-radius: 0;
-webkit-border-radius: 0;
-goog-ms-border-radius: 0;
border-radius: 0;
}
.main-inner .widget h2 {
margin: 0 -0;
padding: .6em 0 .5em;
border-bottom: 1px solid transparent;
}
.footer-inner .widget h2 {
padding: 0 0 .4em;
border-bottom: 1px solid transparent;
}
.main-inner .widget h2 + div, .footer-inner .widget h2 + div {
border-top: 0 solid transparent;
padding-top: 8px;
}
.main-inner .widget .widget-content {
margin: 0 -0;
padding: 7px 0 0;
}
.main-inner .widget ul, .main-inner .widget #ArchiveList ul.flat {
margin: -8px -15px 0;
padding: 0;
list-style: none;
}
.main-inner .widget #ArchiveList {
margin: -8px 0 0;
}
.main-inner .widget ul li, .main-inner .widget #ArchiveList ul.flat li {
padding: .5em 15px;
text-indent: 0;
color: #ffffff;
border-top: 0 solid transparent;
border-bottom: 1px solid transparent;
}
.main-inner .widget #ArchiveList ul li {
padding-top: .25em;
padding-bottom: .25em;
}
.main-inner .widget ul li:first-child, .main-inner .widget #ArchiveList ul.flat li:first-child {
border-top: none;
}
.main-inner .widget ul li:last-child, .main-inner .widget #ArchiveList ul.flat li:last-child {
border-bottom: none;
}
.post-body {
position: relative;
}
.main-inner .widget .post-body ul {
padding: 0 2.5em;
margin: .5em 0;
list-style: disc;
}
.main-inner .widget .post-body ul li {
padding: 0.25em 0;
margin-bottom: .25em;
color: #333333;
border: none;
}
.footer-inner .widget ul {
padding: 0;
list-style: none;
}
.widget .zippy {
color: #ffffff;
}
/* Posts
----------------------------------------------- */
body .main-inner .Blog {
padding: 0;
margin-bottom: 1em;
background-color: transparent;
border: none;
-moz-box-shadow: 0 0 0 rgba(0, 0, 0, 0);
-webkit-box-shadow: 0 0 0 rgba(0, 0, 0, 0);
-goog-ms-box-shadow: 0 0 0 rgba(0, 0, 0, 0);
box-shadow: 0 0 0 rgba(0, 0, 0, 0);
}
.main-inner .section:last-child .Blog:last-child {
padding: 0;
margin-bottom: 1em;
}
.main-inner .widget h2.date-header {
margin: 0 -15px 1px;
padding: 0 0 0 0;
font: normal normal 18px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #8ce1f5;
background: transparent none no-repeat fixed center center;
border-top: 0 solid transparent;
border-bottom: 1px solid transparent;
-moz-border-radius-topleft: 0;
-moz-border-radius-topright: 0;
-webkit-border-top-left-radius: 0;
-webkit-border-top-right-radius: 0;
border-top-left-radius: 0;
border-top-right-radius: 0;
position: absolute;
bottom: 100%;
left: 0;
text-shadow: 0 0 20px #000000;
}
.main-inner .widget h2.date-header span {
font: normal normal 18px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
display: block;
padding: .5em 15px;
border-left: 0 solid transparent;
border-right: 0 solid transparent;
}
.date-outer {
position: relative;
margin: 55px 0 20px;
padding: 0 15px;
background-color: #ffffff;
border: 1px solid #8ce1f5;
-moz-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-webkit-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-goog-ms-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-moz-border-radius: 0;
-webkit-border-radius: 0;
-goog-ms-border-radius: 0;
border-radius: 0;
}
.date-outer:first-child {
margin-top: 0;
}
.date-outer:last-child {
margin-bottom: 0;
-moz-border-radius-bottomleft: 0;
-moz-border-radius-bottomright: 0;
-webkit-border-bottom-left-radius: 0;
-webkit-border-bottom-right-radius: 0;
-goog-ms-border-bottom-left-radius: 0;
-goog-ms-border-bottom-right-radius: 0;
border-bottom-left-radius: 0;
border-bottom-right-radius: 0;
}
.date-posts {
margin: 0 -0;
padding: 0 0;
clear: both;
}
.post-outer, .inline-ad {
border-top: 1px solid #8ce1f5;
margin: 0 -0;
padding: 15px 0;
}
.post-outer {
padding-bottom: 10px;
}
.post-outer:first-child {
padding-top: 10px;
border-top: none;
}
.post-outer:last-child, .inline-ad:last-child {
border-bottom: none;
}
.post-body {
position: relative;
}
.post-body img {
padding: 8px;
background: #ffffff;
border: 1px solid #cccccc;
-moz-box-shadow: 0 0 20px rgba(0, 0, 0, .2);
-webkit-box-shadow: 0 0 20px rgba(0, 0, 0, .2);
box-shadow: 0 0 20px rgba(0, 0, 0, .2);
-moz-border-radius: 0;
-webkit-border-radius: 0;
border-radius: 0;
}
h3.post-title, h4 {
font: normal bold 18px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #29aae1;
}
h3.post-title a {
font: normal bold 18px Arial, Tahoma, Helvetica, FreeSans, sans-serif;
color: #29aae1;
}
h3.post-title a:hover {
color: #29aae1;
text-decoration: underline;
}
.post-header {
margin: 0 0 1em;
}
.post-body {
line-height: 1.4;
}
.post-outer h2 {
color: #333333;
}
.post-footer {
margin: 1.5em 0 0;
}
#blog-pager {
padding: 15px;
font-size: 120%;
background-color: transparent;
border: 1px solid transparent;
-moz-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-webkit-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-goog-ms-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-moz-border-radius: 0;
-webkit-border-radius: 0;
-goog-ms-border-radius: 0;
border-radius: 0;
-moz-border-radius-topleft: 0;
-moz-border-radius-topright: 0;
-webkit-border-top-left-radius: 0;
-webkit-border-top-right-radius: 0;
-goog-ms-border-top-left-radius: 0;
-goog-ms-border-top-right-radius: 0;
border-top-left-radius: 0;
border-top-right-radius-topright: 0;
margin-top: 0;
}
.blog-feeds, .post-feeds {
margin: 1em 0;
text-align: center;
color: #ffffff;
}
.blog-feeds a, .post-feeds a {
color: #29aae1;
}
.blog-feeds a:visited, .post-feeds a:visited {
color: #29aae1;
}
.blog-feeds a:hover, .post-feeds a:hover {
color: #29aae1;
}
.post-outer .comments {
margin-top: 2em;
}
/* Comments
----------------------------------------------- */
.comments .comments-content .icon.blog-author {
background-repeat: no-repeat;
background-image: url(data:image/png;base64,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);
}
.comments .comments-content .loadmore a {
border-top: 1px solid #2d3037;
border-bottom: 1px solid #2d3037;
}
.comments .continue {
border-top: 2px solid #2d3037;
}
/* Footer
----------------------------------------------- */
.footer-outer {
margin: -0 0 -1px;
padding: 0 0 0;
color: #ffffff;
overflow: hidden;
}
.footer-fauxborder-left {
border-top: 1px solid transparent;
background: transparent none repeat scroll 0 0;
-moz-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-webkit-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
-goog-ms-box-shadow: 0 0 0 rgba(0, 0, 0, .2);
box-shadow: 0 0 0 rgba(0, 0, 0, .2);
margin: 0 -0;
}
/* Mobile
----------------------------------------------- */
body.mobile {
background-size: auto;
}
.mobile .body-fauxcolumn-outer {
background: transparent none repeat scroll top left;
}
*+html body.mobile .main-inner .column-center-inner {
margin-top: 0;
}
.mobile .main-inner .widget {
padding: 0 0 15px;
}
.mobile .main-inner .widget h2 + div,
.mobile .footer-inner .widget h2 + div {
border-top: none;
padding-top: 0;
}
.mobile .footer-inner .widget h2 {
padding: 0.5em 0;
border-bottom: none;
}
.mobile .main-inner .widget .widget-content {
margin: 0;
padding: 7px 0 0;
}
.mobile .main-inner .widget ul,
.mobile .main-inner .widget #ArchiveList ul.flat {
margin: 0 -15px 0;
}
.mobile .main-inner .widget h2.date-header {
left: 0;
}
.mobile .date-header span {
padding: 0.4em 0;
}
.mobile .date-outer:first-child {
margin-bottom: 0;
border: 1px solid #8ce1f5;
-moz-border-radius-topleft: 0;
-moz-border-radius-topright: 0;
-webkit-border-top-left-radius: 0;
-webkit-border-top-right-radius: 0;
-goog-ms-border-top-left-radius: 0;
-goog-ms-border-top-right-radius: 0;
border-top-left-radius: 0;
border-top-right-radius: 0;
}
.mobile .date-outer {
border-color: #8ce1f5;
border-width: 0 1px 1px;
}
.mobile .date-outer:last-child {
margin-bottom: 0;
}
.mobile .main-inner {
padding: 0;
}
.mobile .header-inner .section {
margin: 0;
}
.mobile .post-outer, .mobile .inline-ad {
padding: 5px 0;
}
.mobile .tabs-inner .section {
margin: 0 10px;
}
.mobile .main-inner .widget h2 {
margin: 0;
padding: 0;
}
.mobile .main-inner .widget h2.date-header span {
padding: 0;
}
.mobile .main-inner .widget .widget-content {
margin: 0;
padding: 7px 0 0;
}
.mobile #blog-pager {
border: 1px solid transparent;
background: transparent none repeat scroll 0 0;
}
.mobile .main-inner .column-left-inner,
.mobile .main-inner .column-right-inner {
background: transparent none repeat 0 0;
-moz-box-shadow: none;
-webkit-box-shadow: none;
-goog-ms-box-shadow: none;
box-shadow: none;
}
.mobile .date-posts {
margin: 0;
padding: 0;
}
.mobile .footer-fauxborder-left {
margin: 0;
border-top: inherit;
}
.mobile .main-inner .section:last-child .Blog:last-child {
margin-bottom: 0;
}
.mobile-index-contents {
color: #333333;
}
.mobile .mobile-link-button {
background: #29aae1 url(//www.blogblog.com/1kt/awesomeinc/tabs_gradient_light.png) repeat scroll 0 0;
}
.mobile-link-button a:link, .mobile-link-button a:visited {
color: #ffffff;
}
.mobile .tabs-inner .PageList .widget-content {
background: transparent;
border-top: 1px solid;
border-color: #2d3037;
color: #ffffff;
}
.mobile .tabs-inner .PageList .widget-content .pagelist-arrow {
border-left: 1px solid #2d3037;
}

--></style>
<style id='template-skin-1' type='text/css'><!--
body {
min-width: 960px;
}
.content-outer, .content-fauxcolumn-outer, .region-inner {
min-width: 960px;
max-width: 960px;
_width: 960px;
}
.main-inner .columns {
padding-left: 0;
padding-right: 310px;
}
.main-inner .fauxcolumn-center-outer {
left: 0;
right: 310px;
/* IE6 does not respect left and right together */
_width: expression(this.parentNode.offsetWidth -
parseInt("0") -
parseInt("310px") + 'px');
}
.main-inner .fauxcolumn-left-outer {
width: 0;
}
.main-inner .fauxcolumn-right-outer {
width: 310px;
}
.main-inner .column-left-outer {
width: 0;
right: 100%;
margin-left: -0;
}
.main-inner .column-right-outer {
width: 310px;
margin-right: -310px;
}
#layout {
min-width: 0;
}
#layout .content-outer {
min-width: 0;
width: 800px;
}
#layout .region-inner {
min-width: 0;
width: auto;
}
body#layout div.add_widget {
padding: 8px;
}
body#layout div.add_widget a {
margin-left: 32px;
}
--></style>
<link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=33042626&amp;zx=52909c24-242a-4530-804d-aef80fb0c449' media='none' onload='if(media!=&#39;all&#39;)media=&#39;all&#39;' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=33042626&amp;zx=52909c24-242a-4530-804d-aef80fb0c449' rel='stylesheet'/></noscript>
<meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/>
<meta name='google-adsense-platform-domain' content='blogspot.com'/>

</head>
<body class='loading variant-icy'>
<div class='navbar section' id='navbar' name='Navbar'><div class='widget Navbar' data-version='1' id='Navbar1'><script type="text/javascript">
    function setAttributeOnload(object, attribute, val) {
      if(window.addEventListener) {
        window.addEventListener('load',
          function(){ object[attribute] = val; }, false);
      } else {
        window.attachEvent('onload', function(){ object[attribute] = val; });
      }
    }
  </script>
<div id="navbar-iframe-container"></div>
<script type="text/javascript" src="https://apis.google.com/js/platform.js"></script>
<script type="text/javascript">
      gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() {
        if (gapi.iframes && gapi.iframes.getContext) {
          gapi.iframes.getContext().openChild({
              url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d33042626\x26blogName\x3dPaul+Buchheit\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dLIGHT\x26layoutType\x3dLAYOUTS\x26searchRoot\x3dhttps://paulbuchheit.blogspot.com/search\x26blogLocale\x3den\x26v\x3d2\x26homepageUrl\x3dhttps://paulbuchheit.blogspot.com/\x26targetPostID\x3d6938599450380599807\x26blogPostOrPageUrl\x3dhttps://paulbuchheit.blogspot.com/2014/07/the-technology.html\x26vt\x3d-5083092351653918758',
              where: document.getElementById("navbar-iframe-container"),
              id: "navbar-iframe"
          });
        }
      });
    </script><script type="text/javascript">
(function() {
var script = document.createElement('script');
script.type = 'text/javascript';
script.src = '//pagead2.googlesyndication.com/pagead/js/google_top_exp.js';
var head = document.getElementsByTagName('head')[0];
if (head) {
head.appendChild(script);
}})();
</script>
</div></div>
<div class='body-fauxcolumns'>
<div class='fauxcolumn-outer body-fauxcolumn-outer'>
<div class='cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left'>
<div class='fauxborder-right'></div>
<div class='fauxcolumn-inner'>
</div>
</div>
<div class='cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</div>
<div class='content'>
<div class='content-fauxcolumns'>
<div class='fauxcolumn-outer content-fauxcolumn-outer'>
<div class='cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left'>
<div class='fauxborder-right'></div>
<div class='fauxcolumn-inner'>
</div>
</div>
<div class='cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</div>
<div class='content-outer'>
<div class='content-cap-top cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left content-fauxborder-left'>
<div class='fauxborder-right content-fauxborder-right'></div>
<div class='content-inner'>
<header>
<div class='header-outer'>
<div class='header-cap-top cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left header-fauxborder-left'>
<div class='fauxborder-right header-fauxborder-right'></div>
<div class='region-inner header-inner'>
<div class='header section' id='header' name='Header'><div class='widget Header' data-version='1' id='Header1'>
<div id='header-inner'>
<div class='titlewrapper'>
<h1 class='title'>
<a href='https://paulbuchheit.blogspot.com/'>
Paul Buchheit
</a>
</h1>
</div>
<div class='descriptionwrapper'>
<p class='description'><span>
</span></p>
</div>
</div>
</div></div>
</div>
</div>
<div class='header-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</header>
<div class='tabs-outer'>
<div class='tabs-cap-top cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left tabs-fauxborder-left'>
<div class='fauxborder-right tabs-fauxborder-right'></div>
<div class='region-inner tabs-inner'>
<div class='tabs no-items section' id='crosscol' name='Cross-Column'></div>
<div class='tabs no-items section' id='crosscol-overflow' name='Cross-Column 2'></div>
</div>
</div>
<div class='tabs-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
<div class='main-outer'>
<div class='main-cap-top cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left main-fauxborder-left'>
<div class='fauxborder-right main-fauxborder-right'></div>
<div class='region-inner main-inner'>
<div class='columns fauxcolumns'>
<div class='fauxcolumn-outer fauxcolumn-center-outer'>
<div class='cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left'>
<div class='fauxborder-right'></div>
<div class='fauxcolumn-inner'>
</div>
</div>
<div class='cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
<div class='fauxcolumn-outer fauxcolumn-left-outer'>
<div class='cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left'>
<div class='fauxborder-right'></div>
<div class='fauxcolumn-inner'>
</div>
</div>
<div class='cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
<div class='fauxcolumn-outer fauxcolumn-right-outer'>
<div class='cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left'>
<div class='fauxborder-right'></div>
<div class='fauxcolumn-inner'>
</div>
</div>
<div class='cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
<!-- corrects IE6 width calculation -->
<div class='columns-inner'>
<div class='column-center-outer'>
<div class='column-center-inner'>
<div class='main section' id='main' name='Main'><div class='widget Blog' data-version='1' id='Blog1'>
<div class='blog-posts hfeed'>

          <div class="date-outer">
        
<h2 class='date-header'><span>Wednesday, July 30, 2014</span></h2>

          <div class="date-posts">
        
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='33042626' itemprop='blogId'/>
<meta content='6938599450380599807' itemprop='postId'/>
<a name='6938599450380599807'></a>
<h3 class='post-title entry-title' itemprop='name'>
The Technology
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-6938599450380599807' itemprop='description articleBody'>
<div dir="ltr" style="text-align: left;" trbidi="on">
<i>Note: This is the talk I gave at <a href="http://startupschool.org/">Startup School</a> Europe, which was held last Saturday in London.</i><br />
<br />
You've heard a lot of great startup advice today. This is going to be a little different.<br />
<br />
I often advise startups that it's better to seek deep appeal, to create something that a few people love, even if most people don't get it right away. In that spirit, I've decided to share the technology and dreams that matter to me, with the hope that it will be very appealing to the right person. This is, after all, a business defined by outliers. Someone in this room is going to create something very important. That's the person I'm hoping to reach.<br />
<br />
We talk a lot about technology, and its ability to transform and improve the world. But technology is more than just transistors and algorithms. Those are just patterns on silicon. The technology that really drives the world are the patterns in your head. Those are the patterns that give rise to the patterns in silicon, the patterns in our society, and our whole concept of reality. Change those patterns, and you change your world. Maybe not overnight, but like steering the rudder on a great ship, a small change now makes a big difference later.<br />
<br />
We often sweat life's big decisions, but it's the little decisions that matter the most -- the ones we make thousands of times a day, often without even realizing it. The big decisions are the inevitable result of those small decisions. They steered the ship into port, created the conditions that gave rise to the situation. And then perhaps we feel that our hand has been forced, the big decision must be made, but really it was made by the thousands of small decisions leading up to it.<br />
<br />
We all know the power of defaults. This is about my defaults, the things I keep top of mind and return to when I'm stuck, confused, or doubtful. It's an effort to tune and improve my patterns, my technology.<br />
<br />
First, I don't know anything. That's a warning. If you take this all on my authority, then you're missing the point. You must own your own programming.<br />
<br />
It's also the first pattern.<br />
<br />
If I believe that I already know the answer and possess the truth, then I'm not genuinely open to learning larger truths.<br />
<br />
This is the danger of experience. We already know better, we already know that an idea or business won't work. This is one reason that naive, young founders are often the ones who start the most successful companies -- they just don't know any better, and they're often too arrogant to listen to those who do. <br />
<br />
I don't want to downplay the value of experience. This whole event is about sharing and learning from the experiences of others. But don't be limited by our experiences. Just because it didn't work in the past doesn't mean it won't work in the future. Likewise, what worked before may not work again.<br />
<br />
This is especially important for startup founders. The best opportunities live in our collective blind spots. To most, they appear to be bad ideas, or simply unimportant. If everyone could see the opportunity, someone else would have already taken it.<br />
<br />
In 1997, Larry and Sergey tried to sell Google for a million dollars. Fortunately, they were unable to find a buyer. The conventional wisdom of the time was that search was neither important, nor valuable.<br />
<br />
Of course experience isn't the only danger. Dogma and ideology are even worse. They provide us with the answers, and put boundaries around our thinking. Ignoring the dogma invites ridicule, or even punishment. I suspect that's why more ideological societies are less innovative. If we aren't free to wander outside the realms of conventional thinking, then we won't happen upon the opportunities that others have missed.<br />
<br />
Escaping dogma is hard. From the inside, it simply looks like truth and reality. Watch out for any belief that limits the range of your thinking and exploration. This includes logic and reason. They are useful tools, but just as often work to keep us trapped inside of exclusionary belief systems. If you believe yourself to be a rational person, then you're in the trap.<br />
<br />
To be innovative in our work, we need to evade the limitations of established thinking.<br />
<br />
Which brings me to the second pattern: Kill all daemon processes. <br />
<br />
For those of you who aren't familiar with operating system internals, daemons are computer programs that run in the background performing various services, often invisible to the user. Sometimes they get out of control and start consuming all of the machine's memory, processor, or other computing resources. This is one reason why your computer or phone often works better after a reboot.<br />
<br />
I like using this as an analogy for the same kinds of loops that operate in our brains, like when a song gets stuck in your head. The more insidious loops are the voices of doubt, anger, and self-loathing that infect our minds. Often they are the internalized voices of our parents, peers, the media, or just random people on the Internet. Other times, they pose as our own voice, possibly one that has been there for as long as we can remember. Either way, these loops are often parasitic and limiting. Anytime we take a risk or move in a new direction, they are there to doubt and criticize us. Anytime we seek to escape dogma, they are there to ridicule and condemn us.<br />
<br />
Creating an innovative new product often means spending years working on something that most people doubt the value of. It's hard to do that with a head full of noise, voices telling us that we're being foolish and should just cut our losses.<br />
<br />
Before we launched Gmail, many people inside of Google thought that the whole project should be scrapped. One notable executive predicted that we would never even get to a million users. We can't let those voices drag us down.<br />
<br />
In order to grow, be free, and reclaim our mental resources, it helps to clear out these voices. It's simple, yet very difficult, because they'll keep coming back. But with practice, we get better.<br />
<br />
Right now, stop, observe your breath, and enjoy a moment of stillness in your mind. The voices that keep interrupting the silence are the runaway processes. Keep dismissing them until there aren't any left.<br />
<br />
Our days are full of spare moments. Instead of filling them with Flappy Bird or Facebook, take the opportunity to find a calm and clear mind. Even if you don't always succeed, it's the practice that matters. Walking in nature also helps.<br />
<br />
The voices will resist of course. Continuing to assert their own importance is one way they survive.<br />
<br />
My response: Yes, and thank you. That's the third pattern.<br />
<br />
Life rarely goes the way we want it to. When we're taking risks and trying something new, we should expect that it often won't work out the way we had planned. And even if we try to keep our lives narrow and risk free, things still won't work out the way we had planned. We can get angry and frustrated and stuck, or we can accept and move forward, assuming that whatever happened is somehow for the best.<br />
<br />
I've found that this is a great predictor of success among startups. They all face setbacks, but some are able to take those setbacks and use them to their advantage. Others just keep slamming their head against the same wall, never making any real progress. Uber has been rather masterful at this. Here in London, they turned the taxi strike into a huge growth opportunity for themselves.<br />
<br />
In my own life, I've observed that many of the best things are rooted in some of the worst events, and that I would not have one without the other. But this about the small decisions more than the big ones. Every day is full of setbacks and disappointments, but I do my best to say, "Yes, and thank you", accepting it as a gift, however improbable that may seem at the time. This pattern has an almost magical way of transforming reality and maintaining the forward flow of life.<br />
<br />
The ability to accept a greater range of outcomes opens the door to pattern number four: Choose the more interesting path.<br />
<br />
People often ask how I decide which startups to invest in. There's no simple answer, but this is a big part of it.<br />
<br />
When I heard about Justin.tv in early 2007, my first response was to laugh and ask if they were serious. They said yes, so I offered to invest. The plan at the time was for Justin Kan to attach a camera to his head and stream it live on the Internet, 24/7. It seemed a little insane, but I was very curious to find out what would happen. I've found that that kind of interestingness is a very useful signal.<br />
<br />
The immediate answer to, "What would happen?", was a lot of people trolling Justin. Next they added the ability for anyone to stream their lives. Most of it was boring, or possibly illegal, but one thing really caught on: video game streaming. Eventually they changed their name to Twitch.tv to focus exclusively on competitive gaming. They are now one of the most valuable properties on the Internet. Their average daily viewer watches over 100 minutes per day, and they are the 4th largest source of US Internet traffic after Netflix, Google, and Apple.<br />
<br />
I had no idea that would happen. I mainly invested because it sounded like an interesting experiment, and the founders seemed to genuinely believe that they were on to something.<br />
<br />
Interestingness is a sign of unexplored or under-explored territory. If I already know what the outcome is going to be, that's not very interesting. If it's completely random, like gambling, that's also not interesting. But I find that great startups exist in a space of productive uncertainty. Regardless whether they succeed or fail, I'm likely to learn something interesting.<br />
<br />
That was my logic when joining Google in 1999. I expected that they would likely get squashed by the much larger Alta Vista, but the people were really smart, so I believed that I could learn a lot in the process.<br />
<br />
In fact, I can guarantee success by simply redefining success to include learning something interesting. In this way, I've always succeeded, and also learned a lot :)<br />
<br />
If your startup has only one definition of success, then you're setting yourself up for failure.<br />
<br />
It's tragic how many people are sacrificing their lives on some startup that they don't really care about, in pursuit of some external success they'll likely never achieve. Personally, I think it's a mistake.<br />
<br />
Which leads me to pattern number five: Love what you do.<br />
<br />
It's often said that you should "Do what you love", but that's mostly bad advice. It encourages people to grind away their lives in pursuit of some mostly unattainable goal, such as being a movie star or a billionaire startup founder. And even if they do make it, often the reality is nothing like they imagined it would be, so they're still unhappy.<br />
<br />
Do what you love is in the future. Love what you do is right now. As with the other patterns, it's meant to guide the small decisions that we make every moment of every day. It's less about changing what you do, and more about changing how you do it.<br />
<br />
One of the problems with having a goal-oriented, extrinsic mindset is that it treats the time between now and task completion as an annoying obstacle to be endured. If you're doing something that is difficult, uncertain, and takes a long time, such as building a new product or company, and you have that mindset, then you're likely gambling away a big chunk of your life. Subconsciously, you may also compensate by choosing smaller, more realistic goals, and that's unfortunate. Plus, it's unpleasant.<br />
<br />
When I was working long hours at Google, it wasn't because they were whipping us to work harder. I would have quit. I was doing it because I genuinely love building things. It wasn't all fun of course, but I typically enjoyed at least 80% of my day.<br />
<br />
"Do what you love" treats "what you love" as a fixed thing, but it's not. I used to hate running. I would sometimes force myself to run a few miles because it's supposed to be healthy, but I never liked it. Then I read a book that said we are born to run, and that it can be fun. Inspired, I decided to try running just for fun, focus on the quality of every step, and forget about the goal completion aspect of it. Very quickly, I learned to enjoy running, and over time I've transformed my entire relationship with fitness and exercise to be oriented more toward enjoyment.<br />
<br />
Naturally, this more intrinsic approach ultimately improves the quality of our efforts, which generally leads to greater extrinsic rewards as well. Intrinsic motivation and extrinsic motivation are best when they are both pointed in the same direction.<br />
<br />
Real work always seems to involve a certain amount of unpleasant, grinding effort though, and startups often have a lot of it. It's like having a baby. It's 5% cute, adorable moments, and 95% dirty diapers and vomit.<br />
<br />
The key to loving these more unpleasant moments is meaning. If we genuinely care about and believe in our mission, then those difficult times begin to take on a more heroic quality.<br />
<br />
Although it's critical for a startup to have very immediate and actionable plans, such as write code and talk to users, I believe it's also important to maintain a meaningful and inspiring vision.<br />
<br />
The sixth, and final pattern for today is one that I borrowed from Google: Maintain a healthy disregard for the impossible.<br />
<br />
I think Larry Page learned this as a kid at summer camp, and to me it represents the true innovative spirit of the company. Now that Google is huge and many have grown cynical about the company, it's easy to dismiss such things. But I remember when it was a tiny startup that nobody had heard of, and I had to explain to people that it was like Yahoo minus all of the features other than search. People would just give me this sad look that seemed to say, "I'm sorry you can't get a real job".<br />
<br />
But inside the company there were these absurdly ambitious ideas that made it feel like we were going to take over the world. It was an exciting place to be.<br />
<br />
Larry wanted to store and search the whole web in memory, even though our machines only had 1/4 GB of RAM. It was unrealistic at the time, but Moore's law moves fast and very soon we were doing it, but only because everyone's thinking was already oriented in that direction.<br />
<br />
He also wanted self-driving cars that would deliver hamburgers. That hasn't happened yet, but I bet it will.<br />
<br />
For me, potentially impossible goals are much more inspiring than realistic ones. I'd rather fail at something awesome, than succeed at something inconsequential.<br />
<br />
As with many of the other patterns, this one is about continually shedding the limitations of outdated thinking.<br />
<br />
When I decided to write the Gmail interface in Javascript, pretty much everyone who knew anything about Javascript or web browsers told me that it was a bad idea. It had been tried in the past, and always ended in disaster. But times change fast, and fortunately I was in an environment where doing impossible things was not just permitted, but encouraged. After we launched, the impossible quickly became the new normal, completely changing how we think about web apps. That's fun.<br />
<br />
For me, startups are more than just a clever way to make money. They are machines for harnessing the fire of human self-interest, creating a self-sustaining reaction capable of rapidly transforming the world. Self-interest is often treated as if it were dirty or wrong, but NASA didn't get to the moon by vilifying gravity.<br />
<br />
It's often assumed that business is all about money, but to me that's like saying that rockets are all about rocket fuel. On some level it's true. You won't even make it off the launch pad without fuel. But that myopic view misses out on the larger purpose and mission of the machine. Certainly some businesses really are about nothing more than making money, but among the truly significant founders I've known, there's always a larger purpose. It's not just a nihilistic pursuit of rocket fuel.<br />
<br />
Before I finish, I want to mention my impossible goal.<br />
<br />
We now, for the first time ever, have the technology and resources necessary to make the world a great place for everyone. We can provide adequate food, housing, education, and healthcare for everyone, using only a fraction of our labor and resources. This means that we can put an end to wage-slavery. I don't have to work. I choose to work. And I believe that everyone deserves the same freedom I have. If done right, it's also economically superior, meaning that we will all have more wealth.<br />
<br />
We often talk about how brilliant or visionary Steve Jobs was, but there are probably millions of people just as brilliant as he was. The difference is that they likely didn't grow up with great parents, amazing teachers, and an environment where innovation was the norm. Also they didn't live down the street from Steve Wozniak.<br />
<br />
Economically, we don't need more jobs. We need more Steve Jobs. When we set everyone free, we enable the outliers everywhere. The result will be an unprecedented boom in human creativity and ingenuity.<br />
<br />
And now the impossible part. First we have to learn how to get along with each other, and with ourselves.<br />
<br />
I'm looking for full-stack hackers. People who understand that technology is more than just patterns in silicon. The same patterns and systems of patterns exist everywhere. Capitalism is a technology. Like the internal combustion engine, it's tremendously valuable and transformative, but it's not beyond improvement. The same goes for government, religion, and everything else. We have an incredible future ahead of us, but we won't get there by clinging to obsolete patterns.<br />
<br />
As founders, we must start small, and work with the grain of what is. The path is never obvious, and innovation happens in the most unexpected ways. The personal computer was originally dismissed as a toy. If you think Instagram is just a collection of photo filters, you're missing the big picture. Maybe photo sharing won't lead directly to world peace, but helping people to see the world through the eyes of others looks like a step in the right direction to me. And they grew to over 200 million users in less than four years. That's larger than most countries. That's the power of a startup.<br />
<br />
As Richard Feynman <a href="http://genius.cat-v.org/richard-feynman/writtings/letters/problems">said</a>, "The worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to." Don't be discouraged by people who dismiss your efforts as trivial just because you aren't curing cancer or traveling to Mars. The patterns I've presented today are about developing an independent mind, unburdened by the limitations of other people's thinking. Then you can judge for yourself what is worthwhile, and move forward with the conviction necessary to do something great. <a href="http://en.wiktionary.org/wiki/a_journey_of_a_thousand_miles_begins_with_a_single_step">A</a> journey of a thousand miles begins with a single step.<br />
<br />
<br />
Thank you.</div>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<span itemprop='name'>Paul Buchheit</span>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://paulbuchheit.blogspot.com/2014/07/the-technology.html' itemprop='url'/>
<a class='timestamp-link' href='https://paulbuchheit.blogspot.com/2014/07/the-technology.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2014-07-30T11:18:00-07:00'>11:18 AM</abbr></a>
</span>
<span class='post-comment-link'>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1630610418'>
<a href='https://www.blogger.com/post-edit.g?blogID=33042626&postID=6938599450380599807&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
<div class='comments' id='comments'>
<a name='comments'></a>
</div>
</div>

        </div></div>
      
</div>
<div class='blog-pager' id='blog-pager'>
<span id='blog-pager-older-link'>
<a class='blog-pager-older-link' href='https://paulbuchheit.blogspot.com/2014/03/help-me-distribute-100000-to-new.html' id='Blog1_blog-pager-older-link' title='Older Post'>Older Post</a>
</span>
<a class='home-link' href='https://paulbuchheit.blogspot.com/'>Home</a>
</div>
<div class='clear'></div>
<div class='post-feeds'>
</div>
</div></div>
</div>
</div>
<div class='column-left-outer'>
<div class='column-left-inner'>
<aside>
</aside>
</div>
</div>
<div class='column-right-outer'>
<div class='column-right-inner'>
<aside>
<div class='sidebar section' id='sidebar-right-1'><div class='widget Profile' data-version='1' id='Profile1'>
<h2>About Me</h2>
<div class='widget-content'>
<dl class='profile-datablock'>
<dt class='profile-data'>
<a class='profile-name-link g-profile' href='https://www.blogger.com/profile/08521809827597159995' rel='author' style='background-image: url(//www.blogger.com/img/logo-16.png);'>
Paul Buchheit
</a>
</dt>
<dd class='profile-textblock'><a href="http://en.wikipedia.org/wiki/Paul_Buchheit">http://en.wikipedia.org/wiki/Paul_Buchheit</a>
<a href="https://twitter.com/paultoo">https://twitter.com/paultoo</a></dd>
</dl>
<a class='profile-link' href='https://www.blogger.com/profile/08521809827597159995' rel='author'>View my complete profile</a>
<div class='clear'></div>
</div>
</div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'>
<h2>Blog Archive</h2>
<div class='widget-content'>
<div id='ArchiveList'>
<div id='BlogArchive1_ArchiveList'>
<ul class='hierarchy'>
<li class='archivedate expanded'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy toggle-open'>

        &#9660;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2014/'>
2014
</a>
<span class='post-count' dir='ltr'>(2)</span>
<ul class='hierarchy'>
<li class='archivedate expanded'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy toggle-open'>

        &#9660;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2014/07/'>
July
</a>
<span class='post-count' dir='ltr'>(1)</span>
<ul class='posts'>
<li><a href='https://paulbuchheit.blogspot.com/2014/07/the-technology.html'>The Technology</a></li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2014/03/'>
March
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2012/'>
2012
</a>
<span class='post-count' dir='ltr'>(2)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2012/12/'>
December
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2012/03/'>
March
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2011/'>
2011
</a>
<span class='post-count' dir='ltr'>(3)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2011/08/'>
August
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2011/02/'>
February
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2011/01/'>
January
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2010/'>
2010
</a>
<span class='post-count' dir='ltr'>(10)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2010/12/'>
December
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2010/10/'>
October
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2010/04/'>
April
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2010/02/'>
February
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2010/01/'>
January
</a>
<span class='post-count' dir='ltr'>(4)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/'>
2009
</a>
<span class='post-count' dir='ltr'>(11)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/12/'>
December
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/11/'>
November
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/10/'>
October
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/09/'>
September
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/04/'>
April
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2009/01/'>
January
</a>
<span class='post-count' dir='ltr'>(4)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2008/'>
2008
</a>
<span class='post-count' dir='ltr'>(12)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2008/12/'>
December
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2008/04/'>
April
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2008/03/'>
March
</a>
<span class='post-count' dir='ltr'>(3)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2008/02/'>
February
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2008/01/'>
January
</a>
<span class='post-count' dir='ltr'>(3)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/'>
2007
</a>
<span class='post-count' dir='ltr'>(49)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/12/'>
December
</a>
<span class='post-count' dir='ltr'>(4)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/11/'>
November
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/10/'>
October
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/09/'>
September
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/08/'>
August
</a>
<span class='post-count' dir='ltr'>(4)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/06/'>
June
</a>
<span class='post-count' dir='ltr'>(15)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/05/'>
May
</a>
<span class='post-count' dir='ltr'>(4)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/04/'>
April
</a>
<span class='post-count' dir='ltr'>(10)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>

        &#9658;&#160;
      
</span>
</a>
<a class='post-count-link' href='https://paulbuchheit.blogspot.com/2007/03/'>
March
</a>
<span class='post-count' dir='ltr'>(8)</span>
</li>
</ul>
</li>
</ul>
</div>
</div>
<div class='clear'></div>
</div>
</div></div>
</aside>
</div>
</div>
</div>
<div style='clear: both'></div>
<!-- columns -->
</div>
<!-- main -->
</div>
</div>
<div class='main-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
<footer>
<div class='footer-outer'>
<div class='footer-cap-top cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left footer-fauxborder-left'>
<div class='fauxborder-right footer-fauxborder-right'></div>
<div class='region-inner footer-inner'>
<div class='foot no-items section' id='footer-1'></div>
<table border='0' cellpadding='0' cellspacing='0' class='section-columns columns-2'>
<tbody>
<tr>
<td class='first columns-cell'>
<div class='foot no-items section' id='footer-2-1'></div>
</td>
<td class='columns-cell'>
<div class='foot no-items section' id='footer-2-2'></div>
</td>
</tr>
</tbody>
</table>
<!-- outside of the include in order to lock Attribution widget -->
<div class='foot section' id='footer-3' name='Footer'><div class='widget Attribution' data-version='1' id='Attribution1'>
<div class='widget-content' style='text-align: center;'>
Awesome Inc. theme. Powered by <a href='https://www.blogger.com' target='_blank'>Blogger</a>.
</div>
<div class='clear'></div>
</div></div>
</div>
</div>
<div class='footer-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</footer>
<!-- content -->
</div>
</div>
<div class='content-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</div>
<script type='text/javascript'>
    window.setTimeout(function() {
        document.body.className = document.body.className.replace('loading', '');
      }, 10);
  </script>

<script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/3650705295-widgets.js"></script>
<script type='text/javascript'>
window['__wavt'] = 'AOuZoY7N-Jqlz7meeSvplDTJh4hAHtcBtQ:1728605804227';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d33042626','//paulbuchheit.blogspot.com/2014/07/the-technology.html','33042626');
_WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '33042626', 'title': 'Paul Buchheit', 'url': 'https://paulbuchheit.blogspot.com/2014/07/the-technology.html', 'canonicalUrl': 'http://paulbuchheit.blogspot.com/2014/07/the-technology.html', 'homepageUrl': 'https://paulbuchheit.blogspot.com/', 'searchUrl': 'https://paulbuchheit.blogspot.com/search', 'canonicalHomepageUrl': 'http://paulbuchheit.blogspot.com/', 'blogspotFaviconUrl': 'https://paulbuchheit.blogspot.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': false, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': '', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Paul Buchheit - Atom\x22 href\x3d\x22https://paulbuchheit.blogspot.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22Paul Buchheit - RSS\x22 href\x3d\x22https://paulbuchheit.blogspot.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Paul Buchheit - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/33042626/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Paul Buchheit - Atom\x22 href\x3d\x22https://paulbuchheit.blogspot.com/feeds/6938599450380599807/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/2cf6cc78b9cca474', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'Twitter', 'key': 'twitter', 'shareMessage': 'Share to Twitter', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Read more', 'pageType': 'item', 'postId': '6938599450380599807', 'pageName': 'The Technology', 'pageTitle': 'Paul Buchheit: The Technology'}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard!', 'ok': 'Ok', 'postLink': 'Post Link'}}, {'name': 'template', 'data': {'name': 'Awesome Inc.', 'localizedName': 'Awesome Inc.', 'isResponsive': false, 'isAlternateRendering': false, 'isCustom': false, 'variant': 'icy', 'variantId': 'icy'}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'The Technology', 'description': ' Note: This is the talk I gave at Startup School  Europe, which was held last Saturday in London.   You\x27ve heard a lot of great startup advi...', 'url': 'https://paulbuchheit.blogspot.com/2014/07/the-technology.html', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 6938599450380599807}}]);
_WidgetManager._RegisterWidget('_NavbarView', new _WidgetInfo('Navbar1', 'navbar', document.getElementById('Navbar1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'header', document.getElementById('Header1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'main', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/297329198-lbx.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/13464135-lightbox_bundle.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ProfileView', new _WidgetInfo('Profile1', 'sidebar-right-1', document.getElementById('Profile1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive1', 'sidebar-right-1', document.getElementById('BlogArchive1'), {'languageDirection': 'ltr', 'loadingMessage': 'Loading\x26hellip;'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AttributionView', new _WidgetInfo('Attribution1', 'footer-3', document.getElementById('Attribution1'), {}, 'displayModeFull'));
</script>
</body>
</html>

fourth turning (Strauss and Howe)

 
fourth turning (Strauss and Howe)


https://en.wikipedia.org/wiki/Strauss%E2%80%93Howe_generational_theory

Strauss–Howe generational theory, devised by William Strauss and Neil Howe,

Academic response to the theory has been mixed, with some applauding Strauss and Howe for their "bold and imaginative thesis", while others have criticized the theory as being overly deterministic, unfalsifiable, and unsupported by rigorous evidence.[4][5][6][7][8] Former U.S. Vice President Al Gore, who graduated from Harvard University with Strauss, called Generations the most stimulating book on American history he had ever read, and even sent a copy to each member of Congress.[8] The theory has been influential in the fields of generational studies, marketing, and business management literature.[6] However, the theory has also been described by some historians and journalists as pseudoscientific,[6][9][10] "kooky",[11] and "an elaborate historical horoscope that will never withstand scholarly scrutiny".[12][13][14] Academic criticism has focused on the lack of rigorous empirical evidence for their claims,[15] as well as the authors' view that generational groupings are more powerful than other social groupings, such as economic class, race, sex, religion, and political parties.[1] However, Strauss and Howe later suggested that there are no exact generational boundaries – the speed of their development cannot be predicted. The authors also compared the cycles with the seasons, which may come sooner or later, which turned out to be right.[16]

The theory of generations is actively studied and modified by the world's leading research centers, for example, such as the international American consulting company McKinsey & Company[17] or the Australian McCrindle Research Center.[18]

In 1997, the authors published The Fourth Turning: An American Prophecy, which expanded on the ideas presented in Generations and extended their cycles back into the early 15th century. The authors also updated their terminology for generational archetypes (e.g. "Civics" became "Heroes", which they applied to the Millennial Generation, "Adaptives" became "Artists"), and introduced the terms "Turning" and "Saeculum" to describe the generational cycles.[26] The title is a reference to what their first book called a Crisis period, which they expected to recur soon after the turn of the millennium.[27]

On December 18, 2007, William Strauss died at the age of 60 from pancreatic cancer.[28] Neil Howe continues to expand LifeCourse Associates and to write books and articles on a variety of generational topics. Each year Howe gives about 60 speeches, often followed by customized workshops, at colleges, elementary schools, and corporations.[8] Neil Howe is a public policy adviser to the Blackstone Group, senior adviser to the Concord Coalition, and senior associate to the Center for Strategic and International Studies.[29] In July 2023 Howe released a new book, titled The Fourth Turning Is Here.[30]


[[ the following is a generational theory, emphasis on theory, not  predestination, or fate, ... ]]
https://christophegaron.com/articles/mind/understanding-the-fourth-turning-how-geopolitics-shapes-society/

Historical Cycles: Patterns Repeated

Understanding the Fourth Turning requires delving deeper into the concept of historical cycles. Strauss and Howe identify four distinct cycles that repeat over time, each with its own characteristics and corresponding generational archetypes.


The First Turning: High, an Age of Confidence

The first turning is characterized by social harmony, strong institutions, and a sense of collective purpose. It is a period of stability where the focus is on preserving established values and traditions. This stage often follows a major crisis or conflict and is marked by strong leadership and a sense of national unity.


The Second Turning: Awakening, an Age of Reflection

The second turning represents a period of questioning and challenges to the status quo. It is a time of increased individualism and a reevaluation of societal institutions and norms. This stage is often characterized by cultural and spiritual awakenings, as well as a focus on personal growth and self-expression.


The Third Turning: Unraveling, an Age of Discord

The third turning is marked by societal disintegration and a weakening of institutions. It is a period of individualism and a breakdown of long-standing social structures. This stage is often characterized by rising social inequality, political polarization, and a lack of trust in traditional institutions.


The Fourth Turning: Crisis, an Age of Transformation

The fourth turning is the climax of the historical cycle. It represents a period of crisis and upheaval, where previous systems and institutions are challenged and transformed. This stage is marked by generational conflicts, social unrest, and the potential for both positive and negative change.

Understanding these historical cycles enables us to recognize patterns and anticipate future societal changes. It helps explain why certain events and conflicts have occurred throughout history and offers insights into the potential direction of our society.


Conclusion: The Significance of the Fourth Turning

The Fourth Turning theory challenges traditional historical perspectives by highlighting the cyclical nature of history and the influence of geopolitics on society. By understanding these patterns, we can gain valuable insights into how societal changes occur and how they are shaped by generational shifts and geopolitical events.





https://search.worldcat.org/title/35008291

The fourth turning : an American prophecy
862 reviews
Authors:William Strauss, Neil Howe
Summary:The authors look back five hundred years and uncover a distinct pattern: modern history moves in cycles, each one lasting about the length of a human life, each composed of four eras - or "turnings"--That last about twenty years and that always arrive in the same order. First comes a high, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an unravelling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a crisis - the fourth turning - when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth. By applying the lessons of history, The fourth turning makes some bold and hopeful predictions about America's next rendezvous with destiny. It also shows us how we can prepare for what's ahead, both individually and as a nation


Matthew 13, book of Matthew, Bible


the bible, new American standard
from the American Standard Version (ASV) bible (1901)
book of Matthew, chapter 13
Matthew 13

On that day Jesus went out of the house, and was sitting by the sea.
  2  And great multitudes gathered to Him, so that He got into a boat and sat down, and the whole multitude was standing on the beach.
  3  And He spoke many things in them in parables, saying “Behold, the sower went out to sow;
  4  and as the sowed, some seeds fell beside the road, and the birds came and ate them up.
  5  “And others fell upon the rocky places, where they did not have much soil; and immediately they sprang up, because they had no depth of soil.
  6  “But when the sun had risen, they were scorched; and because they had no root, they withered away.
  7  “And others fell among the thorns, and the thorns came up and choked them out.
  8  “And others fell on the good soil, and *yielded a crop, some a hundredfold, some sixty, and some thirty.
  9  “He who has ears, let him hear.”
 10  And the disciplines came and said to Him, “Why do You speak to them in parables?”
 11  And He answered and said to them, “To you it has been granted to know the mysteries of the kingdom of heaven, but to them it has not been granted.
 12  “For whoever has, to him shall more be given, and he shall have an abundance; but whoever does not have, even what he has shall be taken away from him.
 13  “Therefore I speak to them in parables; because while seeing they do not see, and while hearing they do not hear, nor do they understand.
 14  “And in their case the prophecy of Isaiah is being fulfilled, which says,
     ‘YOU WILL KEEP ON HEARING,
        BUT WILL NOT UNDERSTAND;
      AND YOU WILL KEEP ON SEEING,
        BUT WILL NOT PERCEIVED;
 15   FOR THE HEART OF THIS PEOPLE
        HAS BECOME DULL,
      AND WITH THEIR EARS THEY
        SCARCELY HEAR,
      AND THEY HAVE CLOSED THEIR
        EYES
      LEST THEY SHOULD SEE WITH
        THERE EYES,
      AND HEAR WITH THEIR EARS,
      AND UNDERSTAND WITH THEIR
        HEART AND RETURN,
      AND I SHOULD HEAR THEM.’
 16  “But blessed are your eyes, because they see; and your ears, because they hear.
 17  “For truly I say to you, that many prophets and righteous men desired to see what you see, and did not see it; and to hear what you hear, and did not hear it.
 18  “Hear then the parable of the sower.
 19  “When anyone hears the word of the kingdom, and does not understand it, the evil one comes and snatches away what has been sown in his heart.  This is the one on whom seed was sown beside the road.
 20  “And the one on whom seed was sown on the rocky places, this is the man who hears the word, and immediately receives it with joy;
 21  yet he has no firm root in himself, but is only temporary, and when affliction or persecution arises because of the word, immediately he falls away.
 22  “And the one on whom seed was sown among the thorns, this is the man who hears the word, and the worry of the world, and the deceitfulness of riches choke the word, and it becomes unfruitful.   
 23  “And the one on whom seed was sown on the good soil, this is the man who hears the word and understands it; who ineed bears fruit, and brings forth, some a hundredfold (100fold), some sixty (60), and some thirty (30).”
   ____________________________________

Bible,
new testament
with Psalms & Proverbs
Good News Translation (GNT)

today' English version copyright American bible society 1966, 1971, 1976, 1992
maps copyright united bible societies, 1976, 1978  
printed in United States of America
Eng. N.T. Ps. & Pr. GNT333 ─ SI 112770 (1051102)

Matthew 13
book of Matthew, chapter 13
The gospel according to Matthew

The parable of the sower
The purpose of the parables
Jesus explains the parable of the sower

The parable of the sower

That same day Jesus left the house and went to the lakeside, where he sat down to teach.
2  The crowd that gathered around him was so large that he got into a boat and sat in it, while the crowd stood on the shore.
3  He used parables to tell them many things.
   “Once there was a man who went out to sow grain.
   4  As he scattered the seed in the field, some of it fell along the path, and the birds came and ate it up.
   5  Some of it fell on rocky ground, where there was little soil.  The seeds soon sprouted, because the soil wasn't deep.
   6  But when the sun came up, it burned the young plants; and because the roots had not grown deep enough, the plants soon dried up.  
   7  Some of the seed fell among thorn bushes, while grew up and choked the plants.
   8  But some seeds fell in good soil, and the plants bore grain:  some had one hundred grains, others sixty, and others thirty.”
   9  And Jesus concluded, “Listen, then, if you have ears!”

The purpose of the parables

   10  Then the disciples came to Jesus and asked him, “Why do you use parables when you takl to the people?”
   11  Jesus answered, “The knowledge about the secrets of the Kingdom of heaven has been given to you, but not to them.
12  For the person who has something will be given more, so that he will have more than enough; but the person who has nothing will have taken away from him even the little he has.
13  The reason I use parables in talking to them is that they look, but do not see, and they listen, but do not hear or understand.
14  So the prophecy of Isaiah applies to them:
   ‘This people will listen and listen, but not understand,
     they will look and look, but not see,
   15  because their minds are dull,
     and they have stopped up their ears and have closed their eyes.
    Otherwise, their eyes would see,
     their ears would hear,
     their minds would understand,
    and they would turn to me, says God,
     and I would heal them.’
   16  “As for you, how fortunate you are!  Your eyes see and your ears hear.
17  I assure you that many prophets and many of God's people wanted very much to see what you see, but they could not, and to hear what you hear, but they did not.  
    
Jesus explains the parable of the sower

   18  “Listen, then, and learn what the parable of the sower means.
19  Those who hear the message about the Kingdom but do not understand it are like the seeds that fell along the path.  The Evil One comes and snatches away what was sown in them.
20  The seeds that fell on rocky ground stand for those who receive the message gladly as soon as they hear it.
21  But it does not sink deep into them, and they don't last long.  So when trouble or persecution comes because of the message, they give up at once.
22  The seeds that fell among thorn bushes stand for those who hear the message; but the worries about this life and the love for riches choke the message, and they don't bear fruit.
23  And the seeds sown in the good soil stand for those who hear the message and understand it:  they bear fruit, some as much as one hundred, others sixty, and other thirty.”
‘’•─“”
   ____________________________________

The Project Gutenberg eBook of The Bible, Douay-Rheims Version

Matthew Chapter 13

The parables of the sower and the cockle: of the mustardseed, etc.

13:1. The same day Jesus going out of the house, sat by the sea side.
13:2. And great multitudes were gathered together unto him, so that he
went up into a boat and sat: and all the multitude stood on the shore.
13:3. And he spoke to them many things in parables, saying: Behold the
sower went forth to sow.
13:4. And whilst he soweth some fell by the way side, and the birds of
the air came and ate them up.
13:5. “And other some fell upon stony ground, where they had not much
earth: and they sprung up immediately, because they had no deepness of
earth.
13:6. “And when the sun was up they were scorched: and because they had
not root, they withered away.
13:7. “And others fell among thorns: and the thorns grew up and choked
them.
13:8. “And others fell upon good ground: and they brought forth fruit,
some an hundred fold, some sixty fold, and some thirty fold.
13:9. “He that hath ears to hear, let him hear.”
13:10. And his disciples came and said to him: “Why speakest thou to them
in parables?”
13:11. Who answered and said to them: “Because to you it is given to know
the mysteries of the kingdom of heaven: but to them it is not given.
13:12. “For he that hath, to him shall be given, and he shall abound: but
he that hath not, from him shall be taken away that also which he hath.
13:13. “Therefore do I speak to them in parables: because seeing they see
not, and hearing they hear not, neither do they understand.
13:14. “And the prophecy of Isaias is fulfilled in them, who saith:

      ‘By hearing you shall hear,
         and shall not understand:
       and seeing you shall see,
         and shall not perceive.
13:15. For the heart of this people
         is grown gross,
       and with their ears
         they have been dull of hearing,
       and their eyes they have shut:
       lest at any time they should see with their eyes,
       and hear with their ears,
       and understand with their heart, and be converted,
       and I should heal them.’

13:16. “But blessed are your eyes, because they see, and your ears,
because they hear.
13:17. “For, amen, I say to you, many prophets and just men have desired
to see the things that you see, and have not seen them: and to hear the
things that you hear and have not heard them.
13:18. “Hear you therefore the parable of the sower.
13:19. “When any one heareth the word of the kingdom, and understandeth
it not, there cometh the wicked one, and catcheth away that which was
sown in his heart: this is he that received the seed by the way side.
13:20. “And he that received the seed upon stony ground, is he that
heareth the word, and immediately receiveth it with joy.
13:21. Yet hath he not root in himself, but is only for a time: and when
there ariseth tribulation and persecution because of the word, he is
presently scandalized.
13:22. “And he that received the seed among thorns, is he that heareth
the word, and the care of this world and the deceitfulness of riches
choketh up the word, and he becometh fruitless.
13:23. “But he that received the seed upon good ground, is he that
heareth the word, and understandeth, and beareth fruit, and yieldeth the
one an hundredfold, and another sixty, and another thirty.”

13:24. Another parable he proposed to them, saying: The kingdom of
heaven is likened to a man that sowed good seed in his field.

13:25. But while men were asleep, his enemy came and oversowed cockle
among the wheat and went his way.

13:26. And when the blade was sprung up, and had brought forth fruit,
then appeared also the cockle.

13:27. And the servants of the good man of the house coming said to him.
Sir, didst thou not sow good seed in thy field? Whence then hath it
cockle?

13:28. And he said to them: An enemy hath done this. And the servants
said to him: Wilt thou that we go and gather it up?

13:29. And he said: No, lest perhaps gathering up the cockle, you root
up the wheat also together with it.

13:30. Suffer both to grow until the harvest, and in the time of the
harvest I will say to the reapers: Gather up first the cockle, and bind
it into bundles to burn, but the wheat gather ye into my barn.

source:
The Project Gutenberg eBook of The Bible, Douay-Rheims Version

************************************************************************

THERE IS AN IMPROVED AND MORE COMPLETE EDITION
OF THIS TITLE WHICH MAY BE VIEWED AS EBOOK (#1581) AT

https://www.gutenberg.org/ebooks/1581

************************************************************************

This eBook is for the use of anyone anywhere in the United States and
most other parts of the world at no cost and with almost no restrictions
whatsoever. You may copy it, give it away or re-use it under the terms
of the Project Gutenberg License included with this eBook or online at
www.gutenberg.org. If you are not located in the United States, you
will have to check the laws of the country where you are located before
using this eBook.

Title: The Bible, Douay-Rheims Version
       The Challoner Revision

Release Date: June, 2005 [eBook #8300]
[Most recently updated: September 23, 2023]

Language: English

Produced by: David Widger
   ____________________________________
‘’•─“”
<------------------------------------------------------------------------>
   ____________________________________
*2   “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.”
      ──From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
     (Ackoff's best : his classic writings on management, Russell L. Ackoff., © 1999, hardcover, John Wiley & Sons, Inc., p.139)

   “This [copy & paste reference note] is designed to provide accurate and authoritative information in regard to the subject matter covered. It is [archive] with the understanding that the [researcher, investigator] is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.”
      ──From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
--
No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.  

The W. Edwards Deming Institute.  All rights reserved.  Except as permitted under the United States copyright act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

NOTICE: In accordance with Title 17 U.S.C., section 107, some material is provided without permission from the copyright owner, only for purposes of criticism, comment, scholarship and research under the "fair use" provisions of federal copyright laws. These materials may not be distributed further, except for "fair use," without permission of the copyright owner. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml

notice:  Do not purchase this book with the hopes of curing cancer or any other chronic disease
   We offer it for informative purposes to help cope with health situations and do not claim this book furnishes information as to an effective treatment or cure of the disease discussed ─ according to currently accepted medical opinion.  
   Although it is your right to adopt your own dietary and treating pattern, never the less suggestions offered in this book should not be applied to a specific individual except by his or her doctor who would be familiar with individual requirements and any possible complication.  Never attempt a lengthy fast without competent professional supervision.


Libya, Ukraine, North Korea, and Iran situation

  https://copilot.microsoft.com/chats/4G4N26B9TUqUDSnMhqMVG Great approach! Comparing North Korea to Libya and Ukraine shows how different g...